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Lead Generation 101

Lead Generation 101

What is Lead Generation? Lead generation is basically the process of finding and attracting people (leads) who are likely to become your customers. “Finding” people means gathering information about them like their name, business and email address. Once you are...
Top 6 Image SEO Optimisation Tips

Top 6 Image SEO Optimisation Tips

What is Image SEO? Probably the best place to start!  Image SEO is all about improving your website’s images for two main reasons:1. To rank higher on Google Image Search.2. To improve the overall visibility and optimisation of your website. And to do this, that...
What is an XML Sitemap and do you need one?

What is an XML Sitemap and do you need one?

An XML sitemap acts as a roadmap or flowchart if you like, of your website. It lets Google and other search engines know about the important pages on your website.   First the technical bit….what does XML mean, I hear you ask? XML stands for Extensible...
5 Important Website Metrics You Should Track

5 Important Website Metrics You Should Track

The majority of website owners want to maximize their site’s performance, but it’s not always obvious which website metrics best reflect how a site is doing. If you’ve recently created a new website and want to start measuring its success, or you’ve already got a...
Is the Lack of Website Traffic Keeping you up at Night?

Is the Lack of Website Traffic Keeping you up at Night?

Would you like to wake up to an inbox full of enquiries? Given the way technology is enhancing all our communication it is especially crucial for businesses, big and small to have an online presence. Here’s a typical scenario: You started your business and...